Instagram video ads

The Lowdown On Instagram Video Ads

Instagram users watch a lot of videos. Over the last couple of years viewing rates for videos on Instagram have increased by 80% With this in mind, Instagram have now made it very easy for businesses to create Video Ads to promote their brands , products and services. Right now 25% of Instagram Ads are Video Ads and the number is growing. With Instagram being a visual platform it makes perfect sense for you to[…]

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Instagram Analytics

Getting The Best From Instagram Analytics

Do you really know what is going on with your Instagram account? We are not just talking about Instagram Ads here but your overall marketing performance with the platform. The good news is that you can learn a great deal about how things are working out for you with Instagram Analytics. A lot of businesses that use Instagram don’t really know what is going on with their accounts. You need to know how many views[…]

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Instagram Ad Mistakes

Instagram Ad Mistakes To Avoid

Many businesses are now turning to Instagram for new leads and customers. The platform is undergoing significant growth and using Instagram Ads is a great way to reach people that other methods can’t. But a lot of people make Instagram Ad mistakes that kill their marketing efforts. So we want to highlight these mistakes for you so that you can avoid them. Instagram Ad Mistake #1 – Not Aligning with Business Goals A lot of[…]

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Instagram Story Ads

All You Need To Know About Instagram Story Ads

Instagram Story Ads were only introduced in March 2019. This caused a lot of excitement among advertisers as the story format is very immersive. Around 50% of brands that use Instagram have made story posts. Time spent on Instagram rose to around 28 minutes when they introduced the story format. What are Instagram Story ads? Stories are available to Instagram users at the top of their news feed. An Instagram Story Ad will display inside[…]

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types of Instagram Ads

The Different Types Of Instagram Ads

More and more businesses are turning to Instagram for their advertising these days. Not only does Instagram have a very large user base but it is also the social platform with the highest level of engagement. Instagram have made it easier for businesses by offering a number of different types of Instagram ads: Instagram Photo Ads Photo ads are the most common type of ad on Instagram. This is not surprising as sharing photos and[…]

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Instagram Advertising

Instagram Ads are fast becoming the number one choice

Instagram Ads are fast becoming the number one choice for businesses that want to get the word out about their brand , their products and services. There are a number of good reasons for this. Including the staggering growth of the social platform and its high levels of engagement. How does an Instagram Ad look? There are different types of Instagram Ads but the good thing is that they look a lot like regular posts.[…]

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