How Google is Getting Smarter and What That Means for Marketers

Google Just Got Smarter

A while ago now, Google announced that it had become an AI-first company. While that might sound like meaningless marketing babble, the truth is that this determination actually has HUGE potential repercussions for marketers, businesses, and SEO.

Firstly, what does Google mean by this? Meet the New, Smarter Google

You might think of Google as a search-first company. The first product that Google provided was a search engine and this is still what most of us associate with the company.

Traditionally, Google’s search engine did not work much like an AI. Rather, search worked by attempting to match search terms with the content in an article.

This is why the advice for SEOs was to insert lots of key phrases into their articles, so that Google’s spiders could read that content and quickly identify that it would be a good match for what the person was searching for.

As we all know, this didn’t work out perfectly for Google. Lots of unscrupulous “marketers” abused the system by inserted hundreds of search terms into every article, which in turn meant the content Google would show to the user would be garbled and unreadable.

That’s why, over time, Google has begun to work more and more like an AI.

AI Learning and Artificial Intelligence Concept - Icon Graphic Interface showing computer, machine thinking and AI Artificial Intelligence of Digital Robotic Devices.

Most of us use Google every single day, and still it finds ways to surprise us. Have you ever gone to search for something in Google, only to find that it does something almost creepily intelligent?

For example, you might have noticed lately how Google will suggest search terms for you and often get them right. If I search “Ninja Turtles history” and then later start typing “Names of…”, there is a good chance that Google will suggest I finish that query with “…the Ninja Turtles.” Google is now smart enough to recognize that we tend to search more than once around the same topic, and it can help us to save time typing out questions as a result. At the same time, this also provides some encouragement as to what to search, thereby keeping users on Google for longer and benefiting the search giant too.

But take a moment to reflect on just how impressive this is really. Not only has Google understood that you are likely to be looking for more things related to your first search, but it has also understood that the Ninja Turtles have names – that they are a group of fictional characters.

How can it do this? Partly it comes down to a very powerful new feature of the algorithm called rankbrain.

Google Is Getting Smarter, A.I and Machine Learning is Changing The Future of Search Engine Optimisation

Artificial intelligence and machine learning have the potential to completely change the face of internet marketing, rendering many older strategies obsolete even.

A smarter Google requires smarter marketing!

Google is getting smarter all the time, and is becoming increasingly adept at second guessing users and knowing how to provide them with useful answers. This changes the game for internet marketers too though, who now need to think in terms of synonyms and related terms, instead of just repeating the same phrase over and over!

To make it easy, I’ve put together a step-by-step guide that will show you exactly how it’s done…

Artificial Intelligence in Digital Marketing

4 Ways to Future proof Your Website

AI-driven search and digital marketing is just around the corner. So too are newer devices, such as folding phones, and faster-than-ever connections via 5G.

As a webmaster or internet marketer, your work is never finished when it comes to maintaining your website and ensuring it works as it should. In this post, we’ll look at four things you can do right now to futureproof your website and to protect it against future change.

Responsive Design

Of course, your website should already have a responsive design. But if you want to make your site as futureproof as it possibly can be, then it should be really responsive. Folding phones are just around the corner, and these will be used by countless people to view web pages. Don’t think they will catch on? No one thought big smartphones would either!

Your website needs to not only look great on a huge range of different devices, but also to be able to change size in real time. If your theme essentially switches between two versions for large and small sites… that’s not good enough!

Smarter Images

Google looks at images a little right now, paying most attention to the alt-tags and the file-names. In the not-too-distant future though, it will also be able to look at the actual content of the images. This will be possible thanks to machine learning which will give us advanced computer vision.

We can already see this in products like Google Lens, which can tell us things about objects we point our cameras at. Imagine that functionality baked into Google, and you have an even more powerful form of search!

Wiser Wording

Google is getting smarter and smarter all the time. Not only does that mean it’s getting better at discerning high quality and low quality content, but it also means that it’s getting better at understanding context and meaning. Google doesn’t just look for content matches any more, but actually understands what users are looking for, and can find answers within your text.

Google wants more people to search using voice through Assistant, which means we need to write using natural language and semantic markups to help it find the important parts of our content.

Media Rich Design

While you might not want to make any changes like this just yet, it will make sense in the next few years to start adding richer media to websites. As more and more people start using 5G, loading times will get faster the world over. That in turn means that a video or large image will have less negative impact on page load speeds.

There’s no requirement to add large animated backgrounds, or crisp HD images, but seeing as your competition might… it certainly can’t hurt either!

Don’t do this yet, but have a think about how you could upgrade your site for faster connections and then you’ll be ready to embrace this new technology.

Do all this, and your website will survive the coming years with no problem!

Internet Marketing Newsletter PLR – Product Review

You may have seen a lot of hype around Nick James’ Internet Marketing Newsletter PLR lately. They have just released their 100th issue and Nick is celebrating by offering a huge discount to new members.

You might be wondering if this is any good and worth joining. I’m going to give you my full unbiased review here, but the short version is… yes, it’s definitely worth joining this while the discount is still available!

However, this is obviously not a good fit for all marketers and businesses… so read on below to see if this will be a good investment for you.

Firstly… what is the Internet Marketing Newsletter PLR?

This is a monthly 32+ page newsletter featuring internet marketing and “make money online“ content. You’ll get full private label rights to all the content in each newsletter, so you can use if for just about anything you can imagine – here are just a few examples:

* Break the content up into your own blog or social media post

* Use the individual articles as smaller newsletter articles and emails

* Send the full newsletter to your list

* Use it as a bonus or ethical bribe to get more leads and sales.

What makes it unique is the fact that you get the newsletter in a fully designed, ready to go, PDF format that looks absolutely stunning. In other words… your own instant professional electronic magazine!

When I review PLR products, I usually look at the following criteria:

* Quality of the content

* Value for money (how much content per dollar)

* How easy it is to use

* How quickly you can do something with it

So, let’s take a look at how the Internet Marketing Newsletter scores…

The content is really good. You can tell that Nick does not use ghost writers. This is all written by Nick and some of his most successful internet marketing friends… and it shows! This is not rehashed stuff from wannabes or people without industry insight, it’s solid content from people who actually walk the walk. It’s something you can feel confident and proud about sharing.

Nick has made everything really easy to download, edit and use… with plenty of solid guides and tutorial videos.

The best thing is that you can have this content working for you really quick. Due to the quality of the content and design, you literally just have to add your name to the newsletter, and you can instantly start sharing it. With other, more rough PLR, you usually have to do a lot of edits before using it.

The only potential problem I see is the amount of content you get. With other PLR offers you might get thousands of pages at once. Here you “just” get 32+ with each issue. Of course, that is not necessarily a problem; I personally prefer quality and ease of use over quantity… but if you are looking for bulk PLR this may not be for you.

Except… when you join today you will get a chance to purchase a one-time offer that gives you instant access to all 99 back issues of the newsletter (also with full PLR). This will actually give you 3200+ pages of high-quality content and 99 instant newsletter for a very low one time price. So, if you are looking for bulk and quality at the same time, I highly recommend paying extra attention to that offer.

It’s also worth mentioning the two bonuses Nick is offering with this special offer.

The copywriting swipe files are very good and will be a great help for you if you are writing emails, blog posts or letters with the aim of making sales. You’d normally have to pay $497 for this product, so it adds tremendous value to the offer.

The Audio PLR Interview bonus is amazing and a breath of fresh air in the PLR world. You will receive one high quality audio interview with a famous internet marketer every month. You get full PLR to this as well, so you can for example:

* Record your own intro and/or outro

* Upload it to iTunes and instantly have your own podcast

* Record your own questions and claim the interview as your own

* Use it as a great bonus for your promotions.

* And much more.

My final verdict on the Internet Marketing Newsletter PLR…

This is a very good product and it’s definitely worth grabbing it while the current discount is still available. It’s some of the best quality PLR on the market and it requires a lot less effort to use than just about any other PLR out there. The upsell with all 99 back issues offers fantastic value and it might be worth it for you to join, just to take advantage of that. 

Finally, I just want to add that Nick is a stand-up guy with a great reputation. While this is a monthly newsletter, it’s very easy for you to cancel your membership at any time. There is no catch or shenanigans. Nick has stellar support and always overdelivers.

The Internet Marketing Newsletter PLR gets two thumbs up from me and might highest recommendation.

==>Check it out here: Link Here

Evans Tomety

www.theaffiliates.group.com

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If you are interested in a free iPhone, you have come to the right place. We give away iPhones for free to people like you all over the world. It can be up to as many as two per week. Imagine having the latest iPhone 6 that you won for free. This is an opportunity you will not want to miss out on. Time is limited to enter, so you will want to enter soon. Buying an iPhone is certainly not an easy task, especially if you are doing a normal job. So, should you stop dreaming about using an iPhone? Obviously not!! If you want to get a free iPhone 6, you can win it here. We are providing iPhones for free to the users from all over the world. You should not miss this amazing opportunity because we are providing 2 iPhones per week and this offer is available for a limited period. So, would you like to try for a free iPhone?

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We are always looking for great products to give away, including this iPhone 6 giveaway. You do not have to pay anything to enter to win. The only thing you need to do to win a free iPhone is to fill out the form on our webpage and click on submit. Providing prevalent products including the iPhone 6 is our main aim. We don’t ask the users to pay any penny for taking part in the contest. What we want you to do is filling a form and then submitting your details.

You Are Worth It!

Do you sometimes feel like you are a work in progress? Do you feel the drive to keep improving yourself and then find yourself in a spiral of despair because you just never feel like you measure up? For many people, this is their reality. Research has shown that this may be one of the most common causes of weight gain and emotional eating disorders.

All of us need to find freedom from the cycle that we are imperfect. While we all have room to grow and develop; the most freeing of all realities about ourselves that we need to absorb and accept is that we are a unique and beautiful human being. There is no one quite like us on this earth and there never will be. Once we accept this for ourselves, we can then look for ways to make the good in us better. Without this perspective, we will constantly strive to find some self-acceptance and won’t move much beyond this point in our life.

An old African proverb reminds us that if we don’t have any enemies inside us, then no external enemies can cause us harm or hurt. Have you noticed when things are going well on the inside and you are feeling secure and happy with life, things that go wrong in your life don’t seem to be so bad, but when you are feeling bad about yourself, things are so different? The world seems to take on a much darker feeling and it’s more difficult to cope when things are not going right.

Learning to love yourself and to appreciate the uniqueness you are is often the first stage of learning how to control your weight, feel confident in studying or changing careers, or learning a new hobby. Many of the things we procrastinate over that are for our own benefit and enrichment are often the things we don’t do, because perhaps deep inside we don’t think we are good enough or worthy enough to do these things for ourselves.

Challenge those thoughts and starting tomorrow – Choose one thing you want to do for you. – Because guess what, you are worth it! Most people have to battle the self-talk and rarely say anything nice about themselves. Try looking in the mirror when you wake up and tell your reflection what you would tell your best friend… You are worth it!

Thanks for reading, to show my appreciation here is a Free Download Report for You “Harness the Power of Storytelling to Level Up Your Marketing Online!” https://bit.ly/2ZF7snE

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If you want to drive traffic with video, this YouTube SEO Cheat Sheet can really help you out…

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Specifically it reveals:

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All the best,

Ron