$4,214 Per Month From Cheat Sheets

I love this and it’s very clever..

It works because it connects the marketer in question with his list and reinforces the ‘I care about my subscribers’ bond.

It also makes him an extra four grand a month on top of his affiliate commissions, although not in the IM niche – he’s in the health, weight loss and running niches but I

can’t see a reason it won’t transfer into any niche nicely.

Here’s how it works.

As well as selling his own products (one core product actually) in each niche he’s also an affiliate marketer.

So he promotes multiple different weight loss products, running products, exercise equipment and similar because he recognizes that just like the make money online niche, people try every method until they find what resonates with them (and even then they often keep buying)

He’s promoted successfully for a number of years and sales were fine, but here’s how he’s managed to add another $4k to his bottom line using cheat sheets in his affiliate marketing:

When he selects a product to promote as an affiliate he buys it himself (or gets a review copy) and takes the time to go through it so he knows it well.

Then (and this is the clever bit) he creates a ‘cheat sheet’ that summarises the whole product into one PDF, sometimes even including a flowchart.

In essence, he creates an ‘at a glance’ guide to the product that simplifies, outlines and gives the buyer a snapshot of what’s involved.

And then when he promotes the product he simply says that he’ll include his own personal cheat sheet in with every purchase.

Now this works on a number of levels..

The buyer knows that our affiliate must have actually read the product in order to product the cheat sheet so he knows it’s a genuine and personal recommendation not just seom throwaway ‘quick promo to his list’

The buyer also knows that the cheat sheet will be a great help in finding the parts that interest him or her, and will allow him to get an overview of what’s involved and so

the main product doesn’t seem quite so overwhelming – this also cuts down refunds.

(How many times have you bought something and then stared in dismay at the 11 videos you need to watch to find out what the product involves? The Cheat Sheet overview is a huge help in situations like this)

And finally, because our affiliate includes an offer of help in with the cheat sheet (email me if you need anything) he builds trust and rapport with his readers.

It’s working really well for him and I can’t see any reason why it wouldn’t transfer to any niche..

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$14,500 a month by giving everything away except one thing!

One of my clients is ‘crushing it’ (as they say) with this method.

I have to say I love this approach and it

makes a hell of a lot more sense for this particular person than trying to sell $9 products

So this chap realized very quickly that it’s a lot easier trying to sell one product priced at $1,000 than it is to sell 112 products priced at $9 to make that same $1,000

He’s dead right too – it is.

The only snag is having the reputation and building up the trust of your list to ask for that $1,000 price tag

So here’s how we did it…

I can sum up his business model in just a few words:  

He gives everything away for free  except the high ticket stuff

So all his front-end reports are free, and interestingly, so are his upsells.

If you opt-in into one of his free WSO’s

you’ll put your name into the squeeze page as usual, and also as usual you’ll expect to be presented with an upsell or OTO and you ARE…

But that ‘upsell’ is also free!

His emails to his list aren’t affiliate emails, he only ever recommends his own products and he gives LOADS of content away with his emails.

You might think he was leaving a lot of money on the table but when you hear this next bit you’ll see why he does it.

Giving everything away for free builds trust like you wouldn’t believe …and it’s working because this is what happens next:

Every month he opens a limited number of places to work with him on a one-to-one basis at different levels.

Email coaching, personal coaching (although he actually positions it as ‘personal guidance or help’) and on average he sells $14,500 worth of personal help to his small list each month

He spends about $1500 of this income building his list each month and continues to give everything away for free except his higher ticket services which run from around $300 to $5,000 depending on the package you choose

Here’s the important thing:

He’s a relatively new marketer with no real reputation (except to his list) yet he’s using free offers – giving everything away free except his higher ticket products – to make MORE MONEY per month than marketers who are doing WSO launches every 6 weeks to get themselves started.

I think it’s a lovely model AND you’d sleep well at night knowing you were providing solid info for free.

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Are You Still Trying To Compete? Maybe That’s Why You’re Not Getting Anywhere…

I think it was Dan Kennedy who coined the famous question that every marketer needs to ask themselves at least once in their career:

Why should I, your prospective customer,  choose to do business with you versus any and every other category available to me, including doing nothing at all?”

Why you? Why should they choose to do business with YOU? (or ME for that matter)

The answer, of course, is that you ideally need your customers to come to you, which means two things:

ONE: Not trying to be everything to all people

TWO: Becoming unique by going niche

It’s important to understand that repelling people away from your business is a key part of your success and ultimately is good for

business as well as attracting them.

Don’t be a web designer, be a web designer for landscape gardeners.

Focus on that niche and that niche only.

Dentists will look at your service and walk on because it’s not for them. That’s fine.

Because Landscape gardeners will come to YOU because your service is specifically for them.

When you select a niche market you instantly have less competition and more in the way of uniqueness

A Hippy Marketing brand isn’t going to attract people who want to drive fast, expensive cars.

It won’t attract people with a 60 hours a week work ethic and it certainly won’t be right for single blokes intent on being players and bedding every eligible female in the northern hemisphere.

(But there will be niches for that too I’m sure)

But it does, however, attract my market, which is lifestyle-oriented, home-based, time-rich (or wannabe time-rich), family centred ethical approach to internet marketing.

Those that think it’s all hippy-dippy crap walk past, which is fine with me because they’d be a bloody hard sell anyway…

In my opinion, being just an internet marketer isn’t going to cut it for much longer.

There are too many new marketers coming onto the scene and very little to differentiate them.

The guys and gals who are relatively new to the scene and who are making good money are the niche marketers. 

These are the ones who focus solely on Amazon mini-sites, or CPA techniques or email marketing…and little else.

Look at the successful blogs and sites you see out there – they’re much more focused than they were a decade ago. 

Single mum entrepreneurs, day trading for the over 50’s, sports betting for women.

Niche.

Differentiation.

It defines your market and separates you from your competition…and it’s possibly the reason that you maybe haven’t found the success you’ve been looking for?

If you’re not niche enough the competition will become enormous if it hasn’t already.

In most markets, I reckon the business trying to be all things to all people will hit problems very quickly.

Look at what you offer and if you’re trying to appeal to everyone perhaps have a rethink about where your interests lie and what else you COULD offer…

…but go NARROW not broad…

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Freelancing

The life of a freelance worker before the Internet was a very different thing to what it is today. In the past, any freelancer would need great mobility or a very sympathetic pricing plan from their phone company.

In order to get around to pitch yourself to potential customers, you would require boundless energy, and an ability to deal with being told “no” face to face or over the phone.

So much of freelancing is about speculation, after all. You can try and sell yourself a hundred times and could be told “no” a hundred times – and the chances are that you will get at least fifty rejections even if you are excellent.

Although the Internet offers no guarantees of acceptance, it does make things a bit more equal for the freelancer.

There are many sites on the Internet that offer the opportunity for freelancers to pitch to potential customers on specific jobs – a searchable database means that you can even check for jobs that match up perfectly with your own specific skills and abilities.

You can name your price and tell the customer how quickly you can turn a job around. The days of having to get out there, pound the pavement and then be told “sorry, we’re not interested” are more or less over.

Not to mention that the Internet provides a truly monumental research tool for the jobs that require a bit of extra knowledge. The internet is nothing less than a launch pad from which to set your career in motion.

Exactly what You Should Start

Although the Internet has made it a great deal less complicated for people to make a start in company, it is still worth seeing to it that you optimize your capacity as a business person by having all of the feasible tools you might have to obtain things up and operating.

In order to start, you need comparatively little ased opposed to a physicals company – yet the better furnished you are, the even more possibilities you could become guaranteed.

A computer and an Internet link are obviously the foundation minimum.

As you know this, you have accessibility to those at least. It is then an issue of what you need to add to these.

If you wish to place photographs of yourself or things that you are selling onto the Web, you will need either a digital camera (preferable) or a scanner (nearly acceptable).

You will certainly likewise use someplace to position the photographs – a web site (which needs you to buy webspace) or a blog site (which does not). A web site is much more customizable, so if you have the know-how to do this, it is more suitable.

To sell points at the click of a button you can easily ask your bank to establish a business account along with scope to take digital payments, or you can easily open an eBay account.

Making use of eBay you will certainly be able to auction products or services off to the greatest bidder, and receive repayments just about immediately with PayPal.

The conveniences of having the Web mean that you can easily do every one of this from a chair just facing your computer.

Selling online

Once upon a time, setting up a business meant opening up a shop somewhere where you could be sure that customers would come to see you.

You needed to order stock and keep the shop tidy, well-heated or ventilated, and you needed to always be there.

All of this meant that starting to sell would be preceded by weeks, even months of extremely diligent work, and with no guarantee of success anyone looking to set up a business would often decide that, on balance, the risk was too big.

Now those problems are things of the past, and the potential businessperson can get things up and running very quickly.

The thing about “bricks and mortar” businesses is that they relied a lot on location and the other factors mentioned above. By going electronic, your sales room can be a small study under your stairs and your customers can be anybody.

There is plenty of technology available which allows you to process payments electronically from a customer’s credit card or online banking facility.

But even if you are not in a position to do this, you can set up a PayPal account and do your selling on eBay. Scarcely any initial outlay for you, and potential for the money to come flowing in with scarcely any delay.

And now you can do business in your pajamas at 1.30am. so many of the obstacles to someone hoping to make a way in the business world have been removed, and it is all thanks to the Internet.

The Benefits of Working Online

Online business has become huge in the relatively short time that the Internet has been around. People in their thirties and late twenties can easily remember a time when the Internet existed only in the minds and laboratories of technological wizards, and computers were firmly rooted in the one place – both figuratively and literally.

Now with the advent of laptop computers and WiFi technology, you can surf the Internet just about anywhere – even on a cell phone so small you could fit it in your mouth if you really wanted to.

The importance of the Internet to business has risen exponentially in recent years as a result of this.

If your business is online, it opens up a whole new world to you – almost literally. At one point unless your make money online business was a specific import-export business you could trade only in your home country or near neighbors – even in some cases only in your home town.

But with the advent of the Internet and the ready availability of mail order, a small shop in a small town can without batting an eyelid sell to a customer thousands of miles away.

That’s progress for you. And you can use it to your advantage. Having such a broad reach the businessman can set up a customer base that is colossally larger than it previously would have been.

Spending money to get online – not always necessary, as most home computers are now linked up – is a canny move indeed, as it puts you right in the path of millions of potential customers.