Over $4,000 for three days’ work a month

Smart marketers realize that coaching is made much more difficult by the need to schedule your time with that of your client

If your client works full-time (not to mention being in another country) it’s often tricky trying to co-ordinate a time to jump on a Skype call that is convenient for both of you…

…especially if you’ve allocated one day a week for the next 4 weeks to run your coaching program over.

There is a simpler way…

It will also bring a lump sum into your account AND makes it easier on both you and your client when it comes to arranging coaching times

It’s this:

Sell slots.

I’ve done this in the past and plan to do it very soon again.

Here’s how it’s done…

If you charge $200 an hour for your time, you should create a site that you can open each month where your clients can pre-book your time.

So $200 would buy one hour of your time

$1000 would buy 6 hours (you throw in an extra hour for bulk booking)

The beauty is that these slots can be redeemable over whatever period you choose – a month, three months, a year…

It’s up to you.

All you need to do is use an online diary such as appointlet.com so your customers can schedule online when they want to use their hours with you.

Of course, you can block off times when you don’t want to work too.

If you wish you can allocate just three days per month in one go to work with your clients or you can schedule out the equivalent of three days work over the whole month working just an hour a day or so.

Personally I like to get into the ‘mindset’ of coaching and work multiple hours per day.

It’s up to you

If you work the equivalent of just THREE days per month (at seven hours per day) you’d bring in $4,200 at $200 an hour.

Of course, you could also sell hours on an ongoing basis as part of a funnel or upsell structure and let your clients redeem their time at any point up to (for example) 18 months in the future.

Remember you’re getting paid at the time of the booking they book – you don’t have to wait until they redeem their time to bank the money.

It’s a wonderfully flexible and relaxed attitude to coaching in my opinion and even better, it allows your clients to prepare for their hour, and to use them at key points within their business expansion.

They might want an hour’s brainstorm with you initially and then implement your suggestions before coming back 3 weeks later to discuss their results.

Flexibility makes for great coaching and successful clients.

AND lump sums in your account when you need them by selling your time upfront.

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$14,500 a month from giving people permission to become successful!

I really like this

..and I’m kind of proud of it too because this is a client of mine, who is definitely moving onto big things, all built on this method we devised.

So this is someone who was making a few thousand a month in the self-help niche and whose major interest is in the area of why some new business startups are successful but most aren’t

She looked into this and found that the business niche, start-up capital, location, age of business person, experience and a shedload of other things didn’t actually seem to matter too much when it came to which businesses were successful and which folded.

What really seemed to matter in her opinion, was the attitude to rules that the business person has.

Now if you’ve read any of my products or emails you’ll know I’m a huge believer in doing something, then apologizing if you ‘get caught’ rather than asking permission upfront and being turned down.

So when she told me that she was convinced that the person who bent the rules was much more likely to succeed I was really interested and intrigued.

She said that typically the person who was less restrained by factors such as local legislation, popular ethics (one example she gave was someone who set up a competing shop next door to an existing one and put the existing one out of business)and not being worried about what other traders or even customers thought was more likely to succeed than someone who ‘toed the line’ and did everything by the book.

The really interesting part to this is that she told me she’d found a change in behavior in people she knew personally who had started businesses and almost failed but then pulled back from the brink:

They learned to be less restrained by rules and ethics and take more chances, and adapted their behavior accordingly!

Do you see where this is going yet?

See where the money is going to come from?

She created a whole product around ‘freeing’ yourself up from restraint by learning to think like a business person.

She wrote a book (to brand herself as an expert) created a course and offered personal consultations and coaching.

All offers to take people who were natural rule-followers and turn them into people who thought like successful business owners.

I don’t mean by becoming ruthless or nasty (although caring less about what others think of you was a key part in this), it was more about overcoming the built-in problem most of us have with stepping outside the rules.

It’s about looking at rule-breaking and risk-taking from an objective perspective NOT as the socially conditioned school kid that most of us feel inside us when we might ‘get into trouble’ or have someone else disapprove of our actions.

I’m totally comfortable with this and think that if you want to be successful you have to bend the rules from time to time and not worry about it

When I was first starting out I’ve certainly sent out cheques that were incorrectly made out or not signed to give me enough time to get the money together…

…or phoned a competitor pretending to be a potential customer in order to get a look at their pricing structure.

Anyway, my client is doing incredibly well-teaching people how to move over from being a rule follower to a rule breaker.

She’s got some cracking branding in place and I think she’ll make a LOT of money from this.

Last time we spoke she was making over $14,000 a month from her products and (mostly) coaching program.

She says most of her clients are absolutely delighted with their newfound ‘thinking freedom’ and almost always show an upturn in business or performance.

All for showing people the way to the ‘dark side’ eh? 🙂

If you found this helpful and informative, there are nine more  – no optin, 100% free, short, to the point reports like this – CLICK HERE

Are You Still Trying To Compete? Maybe That’s Why You’re Not Getting Anywhere…

I think it was Dan Kennedy who coined the famous question that every marketer needs to ask themselves at least once in their career:

Why should I, your prospective customer,  choose to do business with you versus any and every other category available to me, including doing nothing at all?”

Why you? Why should they choose to do business with YOU? (or ME for that matter)

The answer, of course, is that you ideally need your customers to come to you, which means two things:

ONE: Not trying to be everything to all people

TWO: Becoming unique by going niche

It’s important to understand that repelling people away from your business is a key part of your success and ultimately is good for

business as well as attracting them.

Don’t be a web designer, be a web designer for landscape gardeners.

Focus on that niche and that niche only.

Dentists will look at your service and walk on because it’s not for them. That’s fine.

Because Landscape gardeners will come to YOU because your service is specifically for them.

When you select a niche market you instantly have less competition and more in the way of uniqueness

A Hippy Marketing brand isn’t going to attract people who want to drive fast, expensive cars.

It won’t attract people with a 60 hours a week work ethic and it certainly won’t be right for single blokes intent on being players and bedding every eligible female in the northern hemisphere.

(But there will be niches for that too I’m sure)

But it does, however, attract my market, which is lifestyle-oriented, home-based, time-rich (or wannabe time-rich), family centred ethical approach to internet marketing.

Those that think it’s all hippy-dippy crap walk past, which is fine with me because they’d be a bloody hard sell anyway…

In my opinion, being just an internet marketer isn’t going to cut it for much longer.

There are too many new marketers coming onto the scene and very little to differentiate them.

The guys and gals who are relatively new to the scene and who are making good money are the niche marketers. 

These are the ones who focus solely on Amazon mini-sites, or CPA techniques or email marketing…and little else.

Look at the successful blogs and sites you see out there – they’re much more focused than they were a decade ago. 

Single mum entrepreneurs, day trading for the over 50’s, sports betting for women.

Niche.

Differentiation.

It defines your market and separates you from your competition…and it’s possibly the reason that you maybe haven’t found the success you’ve been looking for?

If you’re not niche enough the competition will become enormous if it hasn’t already.

In most markets, I reckon the business trying to be all things to all people will hit problems very quickly.

Look at what you offer and if you’re trying to appeal to everyone perhaps have a rethink about where your interests lie and what else you COULD offer…

…but go NARROW not broad…

If you found this helpful and informative, there are nine more  – no optin, 100% free, short, to the point reports like this – CLICK HERE

How a guy built a seven figure online business…

You ever noticed that some of the best online marketers don’t actually study online methods?

They study offline ‘traditional’ methods.

So anyway, this guy I know –  earns multiple seven figures a year from his online business.

His customers think he’s great and his products sell like crazy

His secret?

He studies traditional methods of selling.

I’m talking about techniques and methods that were popular before the internet, then he finds a way to automate it using technology and put it online.

Same techniques, newer technology.

For example, he knows that when you run an ad in a newspaper it needs to be seen on average around 8 times by a prospect before they’ll buy.

So he uses retargeting in his online business (you know those ads that seem to follow you around when you’re browsing?)…

…to make sure that he gets the necessary eight views (at least) per prospect.

He also knows that we’re more likely to go  back to the guy that we’ve successfully bought from in the past and that we trust for our next purchase rather than go to a new salesman or company

So he treats his buyers’ list like family.

He also knows that we’re more likely to buy based on:

==>> Trust

==>> Familiarity

==>> Word of mouth from trusted sources

==>> Past experience

==>> …and a dozen other factors rather than being sold by ‘cold’ marketers

So he uses technology to automate and replicate the conditions he needs and to fulfill the above requirements!

By clever use of Facebook, autoresponder emails, tweets, forums, psychology and tracking and testing he knows pretty much what he should be saying to his new  prospects, his existing customers, his existing subscribers, and his VIP clients at any given time to maximize their value to him

Technology doesn’t have to mean distant and impersonal either:

If a personal handshake is required to seal a deal with a VIP client he’ll replicate it with a personalized video, gift or (snail mail) letter that will have the same effect.

If he launches a new ‘line’ of goods or product he’ll hold a VIP ‘viewing evening’ for his most valued customers, and make them aware that they’re in his inner circle

I’ll say it again – He replicates the best ‘old school’ selling techniques using current technology.

If it worked fifty years ago don’t think it won’t work today, because my friend is living proof it DOES

When you first look at his business it looks horribly complicated.

But if you’ve ever bought a premium car from a salesman, bought shares through a city broker or hold an Amex Gold or Platinum card you’ll recognize what he’s doing immediately

He’s looking after his customers, in the same way, you’d be looked after at the Savoy or Waldorf Astoria in 1922

Sure, he might be using modern technology but he’s building relationships, selling products and acquiring prospects in ways that have been used for hundreds of years.

If you think online business is any different to offline business think again.

We’re still selling to human beings and we haven’t evolved anywhere near as fast as technology.

We still like to feel special.

The really successful marketers online know that and use it

If you found this helpful and informative, there are nine more  – no optin, 100% free, short, to the point reports like this – CLICK HERE

Understanding The Essentials Of Online Marketing

Marketing Essentials

Online Marketing,Marketing Online,marketing Essentials

Many people ask themselves why online marketing is such a vital thing. In today’s world, you need to make certain that you are getting your brand and business seem by people. If you aren’t doing this online, you aren’t even coming close to your potential.

Marketing Essentials

You should understand several of the marketing essentials of online marketing prior to simply just jumping right into marketing online. Reading some books on the subject or consulting with an expert is always an excellent suggestion. You need to understand the advantages you may obtain if you want to grasp why marketing online can be so efficient for improving the bottom line for any company enterprise.

Learn Online Marketing Where You Can

There are several excellent publications and journals on the subject that you could explore. Set aside time to do this on a once a week if not day-to-day basis. If you are planning on making a living online, then the more time you commit to studying it, the more likely you are to be successful in your quest.

Marketing Essentials
Marketing Essentials

If you desire more comprehensive understanding on the subject matter, you might have the ability to find some courses that will aid you. Universities usually hold lessons on why online marketing is a vital facet of a business. These may be found with the university, or through a regional small business association.

Among the greatest spots to find out concerning marketing essentials is from somebody who collaborates with it each day. If you know anybody in the marketing market, or can easily make calls somehow, do so.

If you can easily gain know-how from an individual who has hands on experience, you might have the ability to prevent many of the mistakes that some individuals encounter when they are merely beginning in marketing. Talk with them about marketing online whenever you can, and ask them regarding why web marketing is so efficient for them and exactly how you could apply those methods to your own business.

Look at the Competitors Marketing Online

Spend some time to study your competitor’s advertising and marketing campaigns. Look for the advertising and marketing of several businesses that are similar to yours as you can. This will certainly offer you an excellent concept of exactly how they are using online advertising and marketing essentials.

Some people consider why the online marketing of the competitors is essential, yet the response to this is simple. If they are acquiring a great deal of profits and increasing, they have to be doing something right. If they are failing, you might be able to acquire some ideas on what not to do.

As you can see, there are many different portals which you could learn a great deal about online marketing. Once you know something regarding it, you will have the ability to begin administering it to your site and your company. Prior to as well long, you ought to begin seeing increased traffic and revenues. Then you may simply contact on your own ahead of the competition.

Online Marketing Is Serious

It is effortless to see why online marketing ought to be taken really seriously. If you want to survive in the online area, you need to be able to show your nerve. Without quality marketing essentials, you will be lost among the lots of other businesses out there. So discover some good resources and get to know them.

Numerous individuals speculate why internet advertising and marketing is such a vital thing. You require to understand the conveniences you may acquire if you prefer to understand why internet advertising and marketing may be so efficient for increasing the bottom line for any type of  company.

Colleges often host classes on why marketing essentials are essential element of a business. Some individuals speculate why the net advertising and marketing of the competition is crucial, but the answer to this is basic. Without the proper  marketing essentials, you will be dropped below the thousands of other companies out there.

Marketing Online – Give It Some Time

There are all kinds of products and processes accessible online today, from approaches and systems to showing individuals the best ways to generate income marketing online to manuscripts and software application that assist to quicken the procedure.

Nevertheless, much like every other details item, not every little thing is as comparable as the sales page might have made it out to be. Or, sometimes, it merely isn’t an excellent fit with the individual getting it. If you have actually chosen to buy something online then attempt and keep the below suggestions in mind.

1. Who’s the inventor or author? Prior to you getting it, attempt to dig a little further to learn about the author of the guide, system or technique. This is not as vital with manuscripts and software application, however with details items it’s excellent to understand who you are purchasing from.

However, the internet has actually permitted many to generate income without having any sort of expertise of just what they are covering and this doesn’t bode well for anybody purchasing a brand-new cash making system.

2. If you think the product advertising seems to real to be true, it typically is. If  marketing online guarantee that you could make $ 5,000 in the following FIFTY minutes, you would likely not think it. Then why would certainly you think a web marketing item that states you can make $ 10,000 in a month, even if the period of time is much longer?

Keep in mind that marketing online is practically a business and a business can easily take some time before it comes to be prosperous, so be calm.

3. Don t succumb to your feelings or emotions. At times you wish to count on something a lot that you ignore the chilly, difficult truths that are shouting at you that it is inconceivable for all these online marketing items to provide on their guarantees.

Yet, right here you are placing your PayPal info in once again to get the most recent superior toy, although you most likely have a hard drive loaded with items you have actually never ever reviewed.

4. Respond – do something with it. This is among the greatest problem in marketing online today. Individuals get a lot of systems yet never ever carry out not one. They go on trying to find the Holy Grail without really doing the work to see whether they currently have it in their understanding.

They leap from item to item, without any clear objective visible wishing they will certainly discover that one item where they may drive a button and their PayPal will certainly get cash instantly. However, it doesn’t job like that and you still should place some operate in. All the online marketing items available blended will certainly not make you cash if you do not place the operate in.

5. Don’t quit – give the process time. Much like with a diet plan, online marketing products and the systems they provide require a little time. By their actual attributes, online search engine take some time prior before they rate a website and you are lured to junk a system within 24 hrs of attempting it due to the fact that it hasn’t worked – give it time.

Keep in mind that you should provide everything a possibility for a minimum of 30 days to truly evaluate exactly how efficient it is. If after thirty days you have actually not seen any sort of progression, then of course change to another marketing online strategy.

E-mail Advertising And Marketing Online

E-mail advertising and marketing is an exceptionally effective and efficient procedure of boosting your revenues and your client foundation, yet similar to various other advertising devices, if you have no idea just what you’re doing it could in fact trigger even more damage compared to excellent. Do not neglect that you are advertising to various other firms and not people so your messages should be adapted to your real crowd. When your firm is attempting to set up a company to company e-mail advertising approach, there are considerable distinctions in your strategy then if you were handling a company to customer project.

e-mail advertising
E-mail advertising

Listed here are a few of the significant factors you should take into consideration in order to produce a much more efficient and lucrative e-mail advertising and marketing project:.

1. Keep it easy. If you were to meet a possibility personally you would certainly see to it that your sound were straight to the factor. When delivering B2B emails you wish to attain the very same no nonsense tone. Their time is beneficial and you wish to show to them that you cherish that by solving to company in your e-mail, equally as you would certainly if you were speaking with them personally.

2. Always remember the “WIIFM” (what in it for me) method to your e-mail messages. Ensure that you plainly verbalize just what conveniences your business may supply to their business and why it simply makes good sense for them to do company with you. You need to structure your e-mail message in such as means regarding specify on your own aside from the competitors.

3. Do not hesitate to inquire for their company. If you do not have a clear call to action such as ‘click right here now’, as an example, they could refrain everything. It is among the most usual blunders marketing experts make, they do not ask the possibility to in fact do something about it, they fall short to request for the revenue. Do not make this blunder.

4. To enhance the usefulness of your e-mail advertising project ensure you make the effort for more information concerning your customers company and exactly what you can easily do to assist them. This info could show very useful when you are composing your e-mail message. By having the ability to include certain indicate your e-mail that would just put on their specific company you are enabling them understand that you have actually made the effort to find out concerning their firm and their demands which will certainly aid you develop count on with them.

5. Bear in mind, this is a company that has their very own advertising and marketing projects and they recognize with all the techniques. Do not attempt also challenging to ‘offer’ them. Keep your message brief and on factor then observe up with a company and clear telephone call to activity.

6. Monitor your effects. You wish to monitor open prices and also a boost in revenues and / or consumers. It is essential for you to understand which projects operate and which didn’t. This info will certainly permit you to modify the ones that operate and recycle them and go back to square one on several of the much less efficient projects.

E-mail advertising may be a substantial conveniences to any kind of company structure approach. Put in the time to investigate your market prior to you execute your company to company e-mail advertising strategy. This included action will certainly enable you to make additional cash and improve your consumer foundation for a really little financial investment.

When your business is attempting to develop a company to company e-mail advertising and marketing technique, there are considerable distinctions in your strategy then if you were operating on a company to customer project.

To maximize the efficiency of your e-mail project make certain you take the time to know additional concerning your leads company and just what you may do to aid them. By being able to include certain factors to your e-mail that would just administer to their certain company you are permitting them understand that you have actually taken the time to know regarding their business and their demands which will certainly assist you develop rely on with them.

E-mail Advertising And Marketing Online can easily be a big conveniences to any type of company advertising methods. Take the time to investigate your market prior to you execute your company e-mail advertising and marketing online strategy.