UTM Parameters for Beginners: Track Marketing Campaigns
UTM parameters are short tracking tags added to a URL so you can see which marketing links bring visitors to your site. They matter because a plain link may only show a broad traffic source, while a tagged link can identify the campaign, platform, email, button, or promotion that drove the click. In this guide, you will learn what they mean, how to build them, when to use them, and how to avoid messy tracking[…]
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