A lot of Internet marketers have a preconception that building a list is hard. This is far from being true because in fact, it can be very easy to start building a list if you know how to do list building properly.
Here are some tips you can use to start building a list the easiest way possible; and you can do it at a shoestring budget or even for free.
List Building Tip # 1:
Create an Attractive Squeeze Page.
You’ll need to first create a squeeze page giving away your free product. This page will need to have an optin box and a paid autoresponder like Trafficwave.net.
You can offer a simple 3 to 4 page report and let people know that you have more great information to offer them if they take the report and sign up for a free newsletter, or to receive e-mails.
If you don’t know how to build a squeeze page, you can look at profitable ones and use them for reference. If you look at the Google adwords appearing on the right-hand side of Google for your niche, you can assume that the ones appearing at the top of the list are making a good profit.
Depending on the niche, these marketers are paying a very high price to get their ad to show up at the top. This means that the squeeze page they are using is working at driving home sales.
Examine a few of these and see what they are doing to make their page a success. Make a few notes and then go onto the next. After you have looked at a few, you will see a pattern appear of what is working and making these sites profitable.
Tip # 2:
Make Use of Ad Swaps
An ad swap is an agreement between two webmasters in the same niche to promote each other’s products. If you are just beginning and don’t have much of a list it can be quite difficult, so this is meant more for the owners of sites with larger lists.
It can also be used by anyone that has a new unique product that they are willing to give away for free to site owners in exchange for a list name.
If you have a product that you know will be of interest to customers in a niche, you can create a product which would normally sell at around $37 or $47; then let your affiliates sell it at a discounted rate ($27, half price, etc.) and give all the commissions to the affiliate. Let webmasters know that this opportunity is available for a limited time.
This is a win-win-win situation for all parties involved.
You win because when people purchase the book, they will automatically agree to sign up to your list. The affiliate wins because he or she gets all the commissions, while enjoying a high conversion rate due to the special offer. The customer wins because he or she gets the product at a discounted price.
You can also offer a webmaster the chance to give your product away for free. They will send their customers to your free opt in page to pick up the product, and you will get another email. Most webmasters welcome the opportunity to give away a good free product, especially if there’s a one-time promo or affiliate offer involved in the process. If approached correctly, with a lot of respect, they would likely agree to do it.
It is possible to build up a list of 5,000 to 10,000 within a month’s time by selling or giving away these e-books. Some marketers began their entire Internet empire in just this way.
List Building Tip # 3:
Use Free Traffic Techniques.
You can use your favorite traffic techniques to get people to your squeeze page. Article marketing, forums and twitter are just a few of the many traffic techniques you can use to get people to your page.
It is easier to get somebody to sign up for a free product than it is to sell them something right off the bat. If you have tried building traffic with article marketing or some other method to make immediate affiliate sales and have found it difficult, don’t assume that the same will happen if you offer a free product.
Traffic conversions for free stuff are quite different than those for affiliate sales. If you continue to build a traffic system and continue to test it, you can get a lot of people joining your list very quickly.
Tip # 4:
Keep Your List Happy.
Having a list is one of the most important things you can do for your business. It is a treasure chest full of opportunity; and when times get slow for your business, you can always fall back on your list.
Once you start building it up you can direct your customers to a sales funnel and start converting them on higher ticket items. If you keep the customers on your list happy you will get great conversions and build up trust.
The way to keep your list happy is by using the same methods you used to initially get these customers on your list. Give them free quality stuff from time to time, and reasonable product offers of great value.
Free stuff can be used during many different phases of your Internet marketing. Always keep your eyes open for something you can give away to both new visitors to your website, and your list. People really appreciate getting something for free.