Squeeze Page Profits- Direct Sales Page Verses Squeeze Pages- "continue"
For the online marketers, it may not be as easy as getting people to sign up online for a newsletter. Marketers must determine how to find their target market so that they can gather up enough customer information to create a comprehensive and sizable list.
By targeting consumers who will most likely make a purchase, the marketing department can successfully turn a feigned interest in the e-commerce site into an actual purchase, and hopefully a loyal and dedicated customer.
This is where the squeeze page comes in; it's designed to capture peoples' attention, get them interested in the product or service the business is selling, and then actually convince them to sign up as a contact.
This strategy known as a "squeeze page" is one of the most effective forms of marketing online today. This term relates to one web page within a website that serves one purpose, and one purpose only: to capture visitor's information in order to perform follow-up marketing.
The real key to squeeze pages, however, is how they are written. It is up to the website owner and designer as well as their marketing team, to come up with well-written, decisive content that will "convince" the visitor to become a subscriber to their email newsletter, get onto a mailing list, or other ways to collect their information on a voluntary basis.
This form of marketing is known as "opt-in" marketing, since the customer is opting, or choosing, to join in the email list or whatever form of marketing is offered. It is important, because this method allows people to gather customer information,and then use that information to market their products or services. The theory is that if a person opts in, then they are interested in the website and what they have to offer.
The squeeze page can be used for just about any type of merchant.Whether it's selling automotive services or high fashion, the purpose of the squeeze page is to gather together a solid customer base, so that sales are generated. How the squeeze page is written often determines what kind of people are interested in the particular services or products.
For example, a squeeze page encouraging people to opt-in on an email list selling new popular music would be written in a more modern, hip tone than one selling stocks and bonds. Wording, grammar, intensity, and detail are all key to a successful squeeze page.
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